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      GenCell Worldwide HQ
      +972 3 726 1616
      7 HaTnufa Street
      Petach Tikva 4951025


      GenCell Power Center, Europe
      Anwenderzentrum H2Herten
      Doncaster-Platz 5
      45699 Herten


      Gencell Inc.
      1370 Broadway, 5th Floor
      New York, NY 10018

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European Utility Week 2016: GenCell to Showcase Breakthrough ‘Space’ Fuel Cell Solution, Dramatically Extending Utility Back-up Power


⦁ GenCell G5rx provides long-term, reliable, efficient and sustainable backup power to utilities companies – minimizing long substation outages

Petah Tikva, Israel, November 8, 2016 – GenCell, the leading Israeli-based fuel cell developer and manufacturer, today announces its participation at European Utility Week 2016 ((Israel Country Pavilion – 3F109), showcasing its advanced GenCell G5rx™ back-up solution.

Featuring unique fuel cell technology derived from space missions, the G5rx provides immediate and reliable, long-term back-up power to accommodate the most challenging power outages. When the grid goes down, the GenCell G5rx kicks-in to charge utility back-up batteries and keep them at full power for up to 10 times longer than standard battery rooms.

During power outages, this enables substations and power plants to keep its breakers and controls in an operational mode, allowing a quick recovery of power distribution to end users once the grid recovers.

Rami Reshef, GenCell CEO, comments: “With a growing population and the increasing use of electricity to power a digital world, utilities companies are under ever more pressure to keep remote and urban systems operational, with zero to minimal disruption.

“However, the reality is that the grid goes down. The financial impact of this alone can be astronomical, as well as the significant disruption to human life. As such, there’s a crucial requirement to minimize energy gaps to ensure that consumers and businesses see a limited loss of power. Based on proven space technology, the GenCell G5rx offers this – unparalleled reliability, instantaneous injection of power generation to battery rooms to enable them to quickly restart critical systems once the grid returns. And uniquely, it does this while also providing substantial sustainable and cost benefits too.”

Producing 5kW of steady power, the GenCell G5rx can be used to keep these batteries charged for 40 hours or more, maintaining them at full charge even after the system is back online. Using an innovative proprietary Network Operations Center system (NOC), all necessary GenCell G5rx performance monitoring, analysis and maintenance can be done remotely, making it the ideal solution to replace high maintenance diesel generators.

The GenCell G5rx also supports ‘Black Start’ operations – this elegant restoration process eliminates the need for standby diesel generators. With the use of GenCell’s unique energy management software, a utility company can batch multiple GenCell G5rx units together, generating an integrated frequency to support a black start corridor process.

A clean power generation process, the GenCell G5rx has zero-emissions, is noiseless and vibration free. Used in both extreme environments and urban settings, visitors to the Israel Country Pavilion at European Utilities Week, will learn how the G5rx hydrogen-based fuel cell is a cost effective, reliable, clean and efficient energy solution.

Samy Weinberg, GenCell director of the board, comments: “We are really excited to attend this year’s European Utility Week. For Utilities businesses around the world, our GenCell G5rx solution is proving to be a vital technology in driving grid reliability and reducing costly downtime.”


About GenCell

Founded in 2011, GenCell is a leading provider of innovative, alkaline fuel cell, power solutions that target a wide range of applications, in both extreme and urban environments. The company has created a unique, reliable, effective, economical and green platform, based on proven space technology. GenCell employs world renowned PhD’s with hundreds of cumulative years of experience in the energy industry. The company headquarters is in Israel, operating globally with offices also in North America and Latin America.

Worldwide PR for GenCell

Ben DodsonIncus
Tel: +44 1737 215200


Adam Lahav, Director of Marketing, GenCell
Tel: +972 3 726 1616

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