ABOUT US POWER FOR HUMANITY

GENCELL Team

OURSTORY

GenCell develops unique fuel cell solutions that offer clean power for humanity. Using the ultra-reliable and exhaust-free technology that powered the American and Russian space programs, we have removed the platinum inside our fuel cells and reduced the quantity of noble metals to provide affordable, clean backup power for telecom, homeland security, healthcare and automated industries.

Recognizing that the limitations of today’s hydrogen infrastructure keep the cost of hydrogen prohibitively expensive as a fuel for primary power, we have developed a revolutionary process that allows us to

create hydrogen-on-demand from anhydrous ammonia (NH3) at 10 times the efficiency of other solutions and without any outside electrical power.

This breakthrough enables GenCell to provide the first viable green primary power solution for off-grid and poor-grid telecom as well as rural electrification—at a cost less than diesel solutions.

Since its founding in 2011, GenCell has grown to more than 95 employees, including many veterans of the Apollo & Mir projects. The company is headquartered in Israel with a worldwide distribution and support network and has unique intellectual property, trade secrets and know-how.

OUR MISSION & VISION100% GREEN &
AFFORDABLE

GenCell’s vision is to provide businesses and organizations worldwide with reliable, affordable, clean green energy that kicks in as soon as it’s needed, whenever it’s needed and for as long as it’s needed, no matter what.

Sustainability

GENCELLSOCIAL
RESPONSIBILITY

We don’t just care about green energy or the planet—we care about people too. GenCell is proud to take part in social activities with the elderly and the disadvantaged. It doesn’t just feel good or is just good for business; it’s simply the right thing to do.

Accolades &Awards

GenCell is proud that our products and technologies win recognition and distinction.

  • At the global telecom event MWC2019, GenCell was awarded the GloMo Green Mobile Award for its A5 off-grid renewable energy solution.
  • Frost & Sullivan has recognized GenCell with its Enabling Technology Leadership Award within the framework of its 2019 Best Practices Award.
  • GenCell was selected by the Peres Center for Peace & Innovation to exhibit as one of Israel's top innovative Israeli technologies.
  • GenCell was awarded first place in the homeland security sector and second place overall in the Global Startup Challenge 2020, the largest and most recognized start-up competition in Israel.

WHITE PAPERTHE BIG DEAL WITH FUEL CELLS

Learn about fuel cell technologies and why GenCell’s solutions are an excellent source of backup energy.

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THE BIG DEAL WITH FUEL CELLS

GSMA INNOVATOR GENCELL ENERGY

Watch CEO Rami Reshef in an interview for GSMA and learn why GenCell is a leading innovator for the telecom industry.

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