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Marketing Demand Generation Specialist

We are looking for a data-driven yet creative hands-on marketer with a passion for demand generation and with experience in executing performance-oriented B2B  lead generation programs globally. The position involves working in multiple marketing areas, such as demand-gen, development of growth strategies, digital marketing ops, automation strategy and execution, inbound, outbound, paid PPC campaigns, ABM, marketing analytics and more.

Responsibilities:
  • Plan, develop and execute ABM, demand-generation, paid campaigns and automated marketing ops to reach inbound and outbound sales opportunities in B2B companies
  • Monitor campaign performance and track KPIs such as number of MQLs, target account engagement, meetings booked, SQLs, opportunities, and ROI
  • Work closely with our sales team in order to optimize the lead sales cycle and build a lead scoring system in sync with the sales team
  • Manage project timelines, budgets, and resources including working with freelancers or agencies
Qualifications:
  • At least 4-5 years of experience in a marketing, demand role at a B2B tech company
  • A good understanding of persona mapping, lead scoring, marketing and sales alignment, campaign optimization and pipeline measurement
  • Experience working with platforms like Pardot, Salesforce, LinkedIn and Google Analytics.
  • Excellent communications skills and fluent English
  • Team player with good interpersonal skills

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