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Privacy Policy

GenCell Privacy Policy

Effective date: February 13, 2020

GenCell Ltd. ("us", "we", or "our") operates the website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from



Service is the website operated by GenCell Ltd (the “Website”).

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).


Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes, inter-alia, to provide and improve our Service to you.

Types of Data Collected

Contact and Inquiries information

While you are visiting or using our Website, we may collect certain Personal Data that you choose to submit to us through email or on-line form (e.g. our "Contact Us") or other method, which may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

Such information may include Personal Data you provide us as a customer/potential customer or as an interested visitor to our Website, regarding requests for additional information about the Services, demo requests, employment opportunities, for press inquiries or for other purposes.

We use such Personal Data to communicate with you and respond to specific requests for information about our Services and other inquiries.

We use this Personal Data to monitor customer/potential customer communications for quality and training purposes.

We also use this Personal Data to develop new services and to improve or personalize our existing services.

You do not need to provide this information to us, however if you don't provide such information, we will not be able to respond to your communication and requests.

We use this information because we have a legitimate business interest in understanding customer/potential customer feedback and in responding to his/her communications in a consistent way.


If you are a customer/potential customer (or a person acting on their behalf) or even just a visitor of our Website that subscribed for our Marketing Message(s), we may use your contact information that you provided to us, including your name, phone number, email address, and mailing address for marketing purposes. We may send you, from time to time (by email, SMS text or other electronical means), with newsletters, marketing or promotional materials and other information about Gencell that may be of interest to you (“Marketing Message(s)”).

For some aspects of our marketing and under certain jurisdictions our legal basis for processing is our legitimate interest to provide the customer with great service and information that we think he/she may find interesting using the soft opt-in approach (which is explained below).

For other aspects of marketing and in certain jurisdictions that don't allow legitimate interest as lawful basis for marketing our legal basis for this processing is your explicit consent.

You may opt out of receiving any, or all, of these Marketing Message(s) from us by following the unsubscribe link or instructions provided in any Marketing Message we send to you (for example, an unsubscribe or opt-out mechanism will appear at the foot of any Marketing Message we send you), or by contacting us through email to the following email address:

Soft opt-in consent is a specific type of consent which applies where you have previously engaged with us (for example if you are already a customer and showed interest in our Services), and we are marketing other related services. Under ‘soft opt-in’ consent, we will take your consent as given unless or until you opt out. For most people, this is beneficial as it allows us to suggest other services to you alongside the specific one you applied for.

Usage Data

When you visit our Website we may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We use this information to provide you with better user experience, to administer our Website and for internal operations such as troubleshooting, data analysis and research and statistical purposes.

We use this information because we have a legitimate business interest to monitor and improve your user experience with our Website, including by understanding how our Website is accessed, how it is used and any problems users have with it, and to ensure that the Website is secured.

Location Data

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service.

You can enable or disable location services when you use our Service at any time, through your device settings.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.


Use of Data

GenCell Ltd. uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information


Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), GenCell Ltd. legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

GenCell Ltd. may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it's not overridden by your rights
  • To comply with the law and a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person

Retention of Data

GenCell Ltd. will retain your Personal Data only for as long as is necessary for the purposes for which that data is collected, held and processed as set out in this Privacy Policy, and as permitted or required by law (For example, if you are a Customer we keep your contact information for a long as we have or may have business relationship. Or for example if you subscribe to our newsletter for as long as you don't opt- out from such subscription). We will retain and use your Personal Data to the extent necessary to comply with our legal obligations to which we are subject (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies or in order to protect your vital interests or the vital interests of another natural person.

GenCell Ltd. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

All such retention will be subject to the implementation of appropriate technical and organizational measures to protect the rights and freedoms of data subjects, as required by applicable law.

If you request, we will delete or anonymise (to the extent applicable) your Personal Data so that it no longer identifies you, unless, we are legally allowed or required to maintain certain Personal Data as further explained below regarding the rights you have over your Personal Data.


Transfer Of Data

We store your Personal Data on third-party servers operated by well recognized hosting companies such as SalesForce in compliance with the applicable data protection legislation.

Your Personal Data, may be stored on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside Israel and choose to provide information to us, please note that we transfer the data, including Personal Data, to Israel and process it there.

If you are a resident of the European Economic Area (EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein) we will store your Personal Data on servers located within the EEA (e.g. SalesForce Ireland) in accordance with the General Data Protection Regulation or "GDPR". However, under the definition of processing in the GDPR, having access to such Personal Data means that such Personal Data is "transferred" therefore, you know that your Personal Data may be "transferred" to a country outside the EEA or to an international organization, (i) which the European Commission has made an "adequacy decision" with respect to the data protection laws of such country (for example, the State of Israel); or (ii) which is certified and covered by the EU-US Privacy Shield framework; or (iii) by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission for the transfer of Personal Data by data controllers in the EEA to data controllers and processors in jurisdictions without adequate data protection laws. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

GenCell Ltd. will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information and in accordance with the applicable laws.

Disclosure Of Data

Disclosure for Law Enforcement

Under certain circumstances, GenCell Ltd. may be required to disclose your Personal Data (1) if required to do so by law or in response to valid requests by government or public or regulatory authorities (e.g. a court or a government agency); and (2) in our sole discretion if we believe that such disclosure is appropriate in connection with an official government or regulatory investigation or in response to a perceived significant threat to a person's health or property.

Legal Requirements

GenCell Ltd. may disclose your Personal Data in the good faith belief that such action is necessary:

  • for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure
  • To comply with a legal obligation to which we are subject
  • To protect and defend the rights or property of GenCell Ltd.
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability
  • to protect your vital interests or the vital interests of another natural person

We will not delete Personal Data if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.

The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Should despite of our technical and organizational security measures, a security breach occur that is likely to result in a risk to the data privacy of a data subject, we will inform the relevant data subjects and other affected parties, as well as relevant authorities when required by applicable law, about the security breach as soon as reasonably possible.

"Do Not Track" Signals

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

One of the GDPR main objectives is to protect and clarify the rights of EU residents with respect to processing of Personal Data. This means that if you are a resident of the European Economic Area (EEA), you have certain data protection rights.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us through email to the following email address:

In certain circumstances, you have the following data protection rights:

The right to access the Personal Data we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification if any Personal Data we hold about you is inaccurate or incomplete. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to Erasure of your Personal Data.

The right to object us processing your Personal Data for particular purpose. You have the right to object to our processing of your Personal Data.

The right of restriction the processing of your Personal Data. You have the right to request that we restrict the processing of your personal information.

The right to data portability (obtaining a copy of your Personal Data to re-use with another company). You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where GenCell Ltd. relied on your consent to process your personal information.

Right of Access - You have the right to confirmation as to whether or not we process your Personal Data and, where we do, access to the Personal Data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of Personal Data concerned and the recipients of the Personal Data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your Personal Data in accordance to the GDPR requirements. The first copy will be provided free of charge, unless your request is "manifestly unfounded or excessive". If you request further copies of this information from us, we may charge you a reasonable administrative cost where legally permissible. Where we are legally permitted to do so, we may refuse your request. If we refuse your request we will always tell you the reasons for doing so.


Right to Rectification- You have the right to request that we rectify any inaccurate or incomplete Personal Data that we hold about you. If we have shared this Personal Data with third parties, we will notify them about the rectification unless this is impossible or involves disproportionate effort. Where appropriate, we will also tell you which third parties we have disclosed the inaccurate or incomplete Personal Data to. Where we think that it is reasonable for us not to comply with your request, we will explain our reasons for this decision.


Right to Erasure - In some circumstances you have the right to ask us to delete any Personal Data we hold about you without undue delay. Those circumstances include: the Personal Data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.


Right to object- this right enables you to object to us processing your Personal Data where we do so for one of the following four reasons: (i) our legitimate legit interests; (ii) to enable us to perform a task in the public interest or exercise official authority; (iii) to send you direct marketing materials; and (iv) for scientific, historical, research, or statistical purposes. The "legitimate interests" and "direct marketing" categories above are the ones most likely to apply to you. If your objection relates to us processing your personal data because we deem it necessary for our legitimate interests, we must act on your objection by ceasing the activity in question unless: (A) we can show that we have compelling legitimate grounds for processing which overrides your interests; or (B) we are processing your Personal Data for the establishment, exercise or defence of a legal claim.

Right to restrict processing- Under some circumstances you have the right to restrict the processing of your Personal Data. Those circumstances are:

  • Where you dispute the accuracy of the Personal Data that we are processing about you. In this case, our processing of your Personal Data will be restricted for the period during which the accuracy of the data is verified;
  • Where you object to our processing of your Personal Data for our legitimate interests. Here, you can request that the Personal Data be restricted while we verify our grounds for processing your Personal Data;
  • Where our processing of your Personal Data is unlawful, but you would prefer us to restrict our processing of it rather than deleting it; and
  • Where we have no further need to process your Personal Data but you require the data to establish, exercise, or defend legal claims.

Where processing has been restricted on this basis, we may continue to store your Personal Data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

Right of data portability- If you wish, you have the right to transfer your Personal Data between data controllers. In effect. To allow you to do so, we will provide you with your Personal Data in a commonly used machine-readable format that is password protected so that you can transfer the data to another online platform. Alternatively, we may directly transfer the data for you. This right of data portability applies to: (i) Personal Data that we process automatically (i.e. without any human intervention); (ii) Personal Data provided by you; and (iii) Personal Data that we process based on your consent or in order to fulfil a contract.

Right to withdraw consent- To the extent that the legal basis for our processing of your Personal Data is consent (e.g., for marketing purposes), you have the right to withdraw that consent at any time. If you make such withdraw, we will cease to process your Personal Data for this purpose, provided that such withdrawal will not affect the lawfulness of processing before the withdrawal. If the processing is not based on consent, you have the right to object to the processing.


If you would like to exercise, or assistance with, any of the aforementioned rights, you may contact us at:

Please note that we may ask you to verify your identity before responding to such requests.

Right to lodge a complaint with a supervisory authority

If you have any cause for complaint about our use of your Personal Data, please contact us at: and we will do our best to solve the problem for you. If we are unable to help, You also have the right to make a complaint to the applicable Data Protection Supervisory Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Share of Data

We may share any or all of your Personal Data with any affiliates or subsidiaries of Gencell, insofar as reasonably necessary for the purposes, and on the legal basis, set out in this Privacy Policy.

We may sometimes contract with Service Providers as explained below.

Service Providers

We may engage with third party companies and/or individuals such as suppliers, subcontractors, or vendors, that assist us to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services, provide hosting services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Such Service Providers are required by contract to keep confidential and secure the Personal Data received on our behalf and may not use it for any purpose other than to carry out the services they are performing for us. In some cases, the third parties may require access to some or all of your Personal Data. Where any of your Personal Data is required for such purpose, we will take all reasonable steps to ensure that your Personal Data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the applicable law.


We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

Behavioral Remarketing

GenCell Ltd. uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google AdWords

Google AdWords remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:


Twitter remarketing service is provided by Twitter Inc.

You can opt-out from Twitter's interest-based ads by following their instructions:

You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page:


Twitter retargeting and remarketing services are provided by LinkedIn.

You can opt-out from LinkedIn’s interest-based ads by following their instructions:

You can learn more about the privacy practices and policies of LinkedIn by visiting their Privacy Policy page:


Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Facebook's interest-based ads follow these instructions from Facebook:

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:


Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

What happens if our business changes hands

We may from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Where permitted by law, any Personal Data that you have provided to us will, where it is relevant to any part of our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by us.

Children's Privacy

Our Service does not address anyone under the age of 18("Children"). If you believe your child has provided us with Personal Data please contact us at:

We do not knowingly collect personally identifiable information from anyone under the age of 18. Although we make reasonable efforts to ensure that children do not use our Website, we cannot guarantee that we have not received information related to your child’s online activities. If you are a parent or guardian and you believe or are aware that your Children has provided us with Personal Data, please contact us through email at: to have the data provided by and associated with your child deleted. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our database.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new version of Privacy Policy on this Website page.

We will let you know via email and/or a prominent notice on our Website, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: